eMarketing helps you engage your audience, measure your return and gain marketing intelligence

Event Marketing Challenges

"Measuring your audience engagement" is a key goal in the marketing world today. How do you find the audience for your event, understand their interests and engage them directly with targeted messaging to ensure the success of your event?

Overview of eMarketing Capabilities

Using eMarketing is a simple, low cost, yet highly effective tool for marketing to delegates. Sending an event announcement through eMarketing opens the doors for a variety of measurement tools that help you optimize future marketing to selective audiences.

eMarketing allows you to:

• Create new emails in either text or html format or both
• Create new mailing lists or select from an existing mailing list you've already created

You can then email your audience to promote your event, or (using the capabilities of eSurvey) find out about their interest and priorities. From there eMarketing provides you with the marketing intelligence you need to:

• View how many recipients have opened your email
• View which recipients have opened your email
• View link click-throughs and unique hits
• View recipients who have clicked on links
• Show your vendors who is clicking on their links
• Manage unsubscription