eMarketing – event email marketing

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Our eMarketing event marketing software is a simple-to-use, low-cost, yet highly effective marketing tool for the outreach, measurement, and management of your target and future audiences.

If you’re an event planner and are accountable for marketing responsibilities related to event management, use eMarketing’s measurement tools to track event promotional emails so that you can optimize current as well as future marketing promotions to your specific audience.

Connected to eMarketing is our eSurvey survey template for polling attendees. The integration of eMarketing and eSurvey presents the opportunity to learn the interests and priorities of your target audience, allowing for a faster, more effective means of delegate acquisition.

eMarketing also allows you to:

  • Create, send, and manage new emails in text, HTML, or both.
  • Send alerts such as “Save the Date” or “Registration is Now Live.”
  • Clone sent and archived emails for similar marketing within and across events.
  • Create and upload new mailing lists or select from any existing number of email lists you have already created.

eMarketing provides event marketing teams with a number of important capabilities including the ability to:

  • View how many recipients opened your email.
  • View who opened your email.
  • View click-through reports and unique hits.
  • View recipients who have clicked on links.
  • Show your vendors who is clicking on their links.
  • Manage unsubscriptions.

As a Software as a Service(SaaS)-based marketing module, all emails and emailing lists including content, format, click-through reports, and recipients are saved and accessible 24/7 in etouches.