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Your meetings and events must attract attendees and deliver value — period. But how do you know what your audience is looking for and how do you assess their response to an event?

etouches’ eSurvey polling software allows you to take the temperature of your attendee base with surveys prior to the event (to help shape last-minute program changes), during the event (to develop industry trend data) and post-event (to process feedback to be considered in future events).

Plain and simple, surveys provide measurement. eSurvey is fully customizable and one of the best survey tools for measuring your brand objectives.

eSurvey is also integrated with our event registration software eReg creating a pre-qualifying survey tool that allows you to:

• Gauge perceptions.
• Understand awareness.
• Listen to preferences.
• Clarify messaging.

eSurvey creates a personalized website where your audience goes to answer questions. You can publicize the website to them using a variety of means:

• Using eMarketing event marketing.
• Using eReg registration software during registration.
• By email.

In addition to the capabilities of eSurvey, the eScan data capture tool also allows you to carry out audience surveys.