Why Information Development World?
Customers expect a unified and consistent experience. But, most organizations aren't set up to deliver what customers expect. Silos get in the way. They introduce confusion. They damage brand. They negatively impact loyalty. They decrease productivity. They do nothing to increase sales.
It's not enough to dazzle prospects with flashy advertising and sexy marketing collateral. You have to continue to deliver by providing amazingly useful, relevant, and accurate content after they become customers. At every touchpoint. On every platform. Every time. Period.
In organizations where content is valued as a business asset — and where customer experience is more than just lip service — the people that create customer-facing content work together. They collaborate to ensure that every interaction a customer has with the brand, across every touch point, is consistent. They break down silos between departments that prevent collaboration. Old approaches are discarded. Collaboration becomes the norm. And, they rethink the way they work. Every effort is laser-focused on efficiently producing content that delivers an exceptional customer experience.
Information Development World 2015 is the only conference dedicated to helping organizations rethink the way they create, manage, and deliver content experiences. Last year, over 400 attendees from every conceivable industry sector convened in San Jose to learn from more than 100 of the world's best and brightest content strategists, content marketers, information architects, community managers, experience designers, data scientists, translators, taxonomists, usability pros, content engineers, technical writers, medical writers, editors, indexers, videographers, storytellers, and more.
Resources from last year's event
Take a peek at the slide decks, opening keynote presentations, and video interviews from our inaugural event to get a good idea what to expect. And, read our whitepaper to better understand the critical role content plays in shaping customer experience.
Book your hotel room
Submit a presentation proposal
The call for presenters is over. If you are interested in speaking at this event, contact the program manager, Scott Abel.