PR Measurement Workshop: Essential Tactics to Show the Business Results of Your Communications Programs - Dec. 13, 2012
 
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PR Measurement Workshop: Essential Tactics to Show the Business Results of Your Communications Programs
Thursday, December 13, 2012

9:00 a.m. - 3:00 p.m.

Grand Hyatt , New York
Room- Galleries on Lex 3 (East)
Directions to Room:
  Make a right past the elevators.  Turn left and Galleries on Lex is the glass doors straight ahead.  Turn right and walk down the hall to Lex 3.  



Register today for this hands-on workshop led by renowned PR measurement expert Katie Paine!  At this workshop, you'll learn how to define smart objectives, choose the right metrics for a wide range of communications scenarios, choose tools for your measurement efforts and reports metrics to senior leadersmetrics that indisputably show that your communications efforts play an essential role in the future of your organization.

At this full-day workshop, Katie Paine will first get up to speed on the latest measurement standards and trends in PR measurement, and then our trainer will share key takeaways in effectively measuring your media coverage online, establishing key performance indicators for your social media communications, creating a measurement dashboard that integrates traditional with social media metrics and much more.  You'll also have the opportunity to put your newfound PR measurement skills to the test and tackle what-if, problem-solving PR scenarious.     

 

Fees:

Per Person Rate

Early Bird Rate

Regular Rate

 

$695

$795

Group Rate

Early Bird Rate

Regular Rate

 

$645

$745

(Early Bird Rate Ends November 26)
Group = Two or more from the same company. Group price is per person.