Social Good Webinar: Learn How To Tell Your Brand's Story With Impact and Compassion
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Social Good Webinar:
Learn How To Tell Your Brand's Story With Impact and Compassion

Tuesday, October 22, 2013
1:30 p.m. - 3:00 p.m. ET

Join PR News on Tuesday, Oct. 22, for a webinar that will show you how PR practitioners can develop a social good program that tells a clear story, or find the powerful story within an existing program. You’ll learn the best ways to communicate social good program results internally and externally; find the human stories in your social good programs and build your communications strategies around them; tell those stories with visual tactics such as Pinterest, Instagram and short form video; and add to your organization’s social responsibility capital in advance of a crisis.

At this Webinar, you'll learn how to:

  • Craft social good stories that are likely to be shared on social platforms
  • Tell visual stories with Pinterest and Instagram
  • Use video to convey the authenticity of your social good programs
  • Make storytelling central to your sustainability reports
  • Use data as a foundation for your stories about your social good programs
  • Move employees to action in your social good programs
  • Engage your social media communities in the process of social good storytelling
  • Make complex issues fun and engaging for youthful audiences

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