How to Leverage Facebook for PR Success
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How to Leverage Facebook for PR Success

Thursday, November 14, 2013
1:30 p.m. - 3:00 p.m. ET

With more than 1 billion users in the fold, Facebook has become an essential aspect of PR and marketing communications. Brands of all stripes now use the social network as a primary vehicle to get their messages out and tell their stories. Join PR News to get the latest best practices on how your brand can excel on Facebook and create the kind of content that will get shared far and wide and bolster your brand’s reputation, as well.

At this Webinar, you'll learn how to:

  • Create content that generates maximum engagement and appears in your target audience's news feed at high-impact times
  • Engage the superfans who are most likely to drive engagement with your Facebook page
  • Share more visual content—both still images and video
  • Integrate other social media platforms like Pinterest and Instagram
  • Use Facebook Insights and other measurement tools to determine the reach, virality and overall impact of your posts
  • Consider the impact of EdgeRank and GraphSearch when creating content for Facebook
  • Manage negative comments on Facebook
  • Leverage Facebook's paid products (advertising)

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