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  • marketing & email

    HTML and text email messaging with click-through reporting

    The marketing module offers an easy way to create and manage professional email marketing campaigns. It allows you to promote your event and communicate with your target audience. The module includes the ability to create HTML and text emails and deliver the emails while tracking click-throughs.
    The marketing module allows you to easily track whether your attendee generation campaigns are working and can offer new revenue opportunities through banner ad inclusion.

clients using etouches testimonial from Chris Hawver

No license fees, fabulous support, intuitive, integrated, full reporting and business intelligence, integrates with our CRM and marketing automation software, has the modules for e... ASMI-Road Guardians
  • Detailed features for marketing & email

    • Configure and design e-mails to promote your event
    • Send personalized invitation e-mails
    • Get reports with details on opens, unsubscribes, etc.
    • Upload Excel-based mailing lists
    • Send targeted e-mails to specific audiences

    before the event

    • Send personalized invitations asking your guests to decline or respond through a direct link to the registration form
    • Create & easily clone email templates using your event branding & include sponsor logos
    • Schedule newsletters containing special offers such as discount codes or specific offers
    • Keep your attendees up-to-date with last-minute e-mail updates
    • Create an on-site newsletter to send each day with information about the key moments of the day and a brief summary of what should not be missed on the next day

    after the event

    • Send a thank you email to all your attendees containing a link to your post-event survey
    • View and download email click-through report to measure the impact of your newsletters
    • Track opening, unsuscribes & bounces to update your mailing list and enhance the quality of its contact details

    in between events

    • Clone emails templates to save time by only changing a few designs and not starting from scratch

    marketing & email is ideal for

    • E-mail marketing campaigns
    • Smart invitations
    • Driving attendance
    • Attendee messaging
    • Prospecting new clients
    • Communicating with event
    • Stakeholders
    Note: marketing & email is available as part of the core and pro packages.

How to buy etouches event management software?

All the above modules can be purchased from 3 packages. You don’t pay by module for core and pro, only your price per registration will change ( and decrease with committed volumes ) you have access to all modules included in the package. plus+ modules can be purchased individually. Visit package and pricing page for more information.

core

the event essentials

Market (emailing and website creation), manage (event registration) and audit (create and send live surveys).

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pro

the event power suite

Includes the core package and pro features like timeline and schedule management, seating, social matchmaking, and exhibitor floor plans.

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plus+

value added add-ons

The plus package includes add-on options to the quad or pro packages. Products, services and integrations connect technology.

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let’s get you started

From event registration and logistics, to event promotion and analytics, etouches enhances team collaboration with a single online platform.

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Platform modules

eMarketing

eMarketing
HTML and text email messaging with click-through reporting.

eMarketing offers an easy way to conduct professional email marketing campaigns to promote and communicate with your target audiences. The module includes the ability to create HTML and text emails and deliver the emails while tracking click-throughs.

eMarketing allows you to easily track whether your attendee generation campaigns are working and can offer new revenue opportunities through banner ad inclusion.

Virtual tour: watch the eMarketing video
Who uses

Event professionals and professional organizers use eMarketing as a way to prospect, drive attendance and communicate with the various stakeholders of an event. Users of eMarketing find it to be a simple, straightforward way to conduct email marketing campaigns in an integrated environment.

When to use

eMarketing is typically used for promotional campaigns for attendee generation and for attendee communication. It works closely with eReg which also includes email capabilities that are focused on auto-generation of email-based invitations and confirmations.

What to love

Ability to create, send and manage new emails in text and/or HTML

Clone sent and archived emails for similar marketing within and across events

Create and upload new mailing lists or select from any number previously created

View who and how many recipients opened your email

View clickthrough reports and unique hits

View recipients who have clicked on links

Manage unsubscribes

How it’s priced
eMarketing module is available as part of the etouches Quad (event basics) package, which also offers eReg, eHome and eSurvey. Pricing is based on the number of overall registrants over a period of time, and includes activation, web-based live training, 24/7 technical support, and access to the client
support portal featuring live chat. You can create an unlimited number of email lists/recipients, marketing blasts and invitations. The Pro package includes the four modules of Quad. The Plus+ modules include individual add-on solutions that can be added to Quad or Pro.