eMarketing offers an easy way to conduct professional email marketing campaigns to promote and communicate with your target audiences. The module includes the ability to create HTML and text emails and deliver the emails while tracking click-throughs.
eMarketing allows you to easily track whether your attendee generation campaigns are working and can offer new revenue opportunities through banner ad inclusion.
Event professionals and professional organizers use eMarketing as a way to prospect, drive attendance and communicate with the various stakeholders of an event. Users of eMarketing find it to be a simple, straightforward way to conduct email marketing campaigns in an integrated environment.
eMarketing is typically used for promotional campaigns for attendee generation and for attendee communication. It works closely with eReg which also includes email capabilities that are focused on auto-generation of email-based invitations and confirmations.
Ability to create, send and manage new emails in text and/or HTML
Clone sent and archived emails for similar marketing within and across events
Create and upload new mailing lists or select from any number previously created
View who and how many recipients opened your email
View clickthrough reports and unique hits
View recipients who have clicked on links