May 26, 2014 – etouches Appoints Shane Edmonds as Chief Technology Officer

Bringing 20 years of expertise to execute the company’s technology vision

NORWALK, Conn., May 26, 2014 – etouches, a top provider of in-cloud events management enterprise software, today announces the appointment of Shane Edmonds as the Chief Technology Officer for the organization. In his new role, Edmonds is responsible for managing the engineering, QA and product teams to deliver on the etouches’ product roadmap. He will also play a prominent role in guiding the company’s long-term product vision.

Coming to the company with 20 years of entrepreneurial software engineering and management background, Edmonds has ample experience handling multi-million dollar software development projects, growing startups, and technology management for large corporations. Prior to joining etouches, he served as the Chief Technology Officer for almost 6 years at Motionsoft, a venture-backed leading provider of CRM, member management, payment processing and billing software solutions. While at Motionsoft he led the delivery of the company’s first multi-tenant SaaS product to market.
His expertise in managing engineering and technology teams can also be found in his previous positions including: CTO for Crunch Fitness, co-founder of FitnessInsite, and founder of Coexistant LLC.

“This is an exciting time for etouches and the industry with lots of room for new innovative technologies to emerge, particularly in mobile, social, and big data,” said Edmonds. “I am anxious to drive etouches’ technology forward to improve the day-to-day lives of our customers and end-users while continuing to deliver a best-in-class product.”

Edmonds holds a Bachelor of Science in Engineering and Applied Science from Arizona State University.

About etouches
etouches is a leader in in-cloud event management enterprise software. Founded in 2008, the company has more than 800 customers in 25 countries. Covering every major function in the event planning lifecycle, the multi-lingual and multi-currency software has 15 modules for registration, budgeting, surveying, mobile app and more. Headquartered in Norwalk, Conn., the company has two wholly-owned subsidiaries with offices in Reading, UK and Sydney, Australia. Learn more about etouches at

Media Contact:
Nicola Rossetti
Vice President, Global Marketing
Direct: +1 203.403.9008

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