November 18, 2014– Oliver Kinross select etouches as the official registration partner for MICE Asia Pacific Exhibition 2015

Sydney, 18 November, 2014 – etouches, a leading provider of cloud-based event management software, today announces that it has been chosen by Oliver Kinross as the 2015 registration partner for MICE Asia Pacific Exhibition (MICE Asia) in Singapore. etouches will be showcasing the award winning event software to the shows over 4,000 event professionals and 200 suppliers on the 10th and 11th of September 2015.

“etouches is delighted to be working with Oliver Kinross,” said the VP and General Manager of etouches Asia Pacific Region Alan Ivory. “For the first time buyers and exhibitors will experience a seamless real-time event registration process. We look forward to working with the Oliver Kinross team to enhance the shows growing appeal by showcasing our cutting edge event registration technology to the attending buyers from the corporate and events community.”

MICE Asia brings together Asia’s leading meetings, conference, exhibition and event organizers to meet and network with Asia Pacific’s leading hotels, venues, and event suppliers. The two day conference taking place in September is one of the must attend shows in Asia to network with buyers and sellers in the MICE community.

“MICE Asia is excited to have etouches on board as a registration partner,” said Head of Asia Pacific – European Sales Director for Oliver Kinross James Scott McKenzie said. “The success of an event like this relies on the efforts of all our partners and exhibitors. etouches have impressed us with their commitment along with their strong presence in the business events sector to deliver a registration tool unique to anything our industry has seen to date. We are very much looking forward to working together to help substantially grow the event and also further promote the MICE industry throughout Asia Pacific.”

Registrations for MICE Asia 2015 will officially open on Monday, 24th November 2014.

About etouches
etouches is a leader in in-cloud event management enterprise software. Founded in 2008, the company has more than 800 customers in 25 countries. Covering every major function in the event planning lifecycle, the multi-lingual and multi-currency software has 15 modules for registration, budgeting, surveying, mobile app and more. Headquartered in Norwalk, Conn., the company has two wholly-owned subsidiaries with offices in Reading, UK and Sydney, Australia. Learn more at

About Oliver Kinross
Headquartered in the United Kingdom, Oliver Kinross is an internationally operating business research organisation. Oliver Kinross was founded in January 2008 with the aim of delivering high quality training, business intelligence and networking opportunities for industry. This is achieved through a series of Conferences, Summits, Exhibitions and Training Workshops attended by many of the world’s largest organisations. The main industries in which Oliver Kinross operates are European Energy Trading, Cyber Security, Africa, Oil & Gas Exploration & Production, Smart Energy, International Development & Infrastructure.

Since 2008 Oliver Kinross has achieved a track-record of running successful market leading events and has achieved consistent year-on-year growth. It attributes this success to a combination of factors, including: the pursuit of running events in the world’s fastest growth & frontier markets, a commitment to ensuring all events are of the highest quality, and a belief that its staff is its greatest asset. Learn more at

Media Contacts
Sonya Goncalves
Client Relationship Manager
Phone: +61 2 8213 4258

Oliver Kinross
James Scott McKenzie
Head of Asia Pacific – European Sales Director
Phone: +852 3975 5710

L-R: Alexandra Alexandra Tusder, Oliver Kinross, Melanie Taylor, etouches, James Scott McKenzie, Oliver Kinross, Alice Chan, Oliver Kinross, Tom Knight ,Oliver Kinross, Sonya Goncalves, etouches

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